Monday, December 21, 2009

New music video business model?

Has the music industry stumbled upon a new model to finance music video productions?

Over the last few months (hey, I don't watch much TV) I've noticed some pretty sly product placements in Sri Lankan music videos, to the extent that there is clearly some money changing hands here. Not a bad thing, considering how small the local market is, and that most of the music is pretty good, and pretty creative too. Here are just a couple; check out the related ones too:

  • a womens' health supplement (? the pills in the purple box)
  • a new fizzy drink being heavily promoted
  • Mercedes might be a long shot, and Hummer an even longer one - I'll chalk those up to de rigeur rap-video props [later update - turns out the Hummer may have been a product placement too; I love how Sri Lankan companies brashly crown themselves "#1," "world's leading," etc with doubtless no evidence whatsoever]
  • just to editorialize, I thought the little laptop face-off between Ashanthi and the rapper (DeLon?) was cleverly done

  • An European three-wheeler competing with the Indian brand
  • another fizzy drink promoted as an essential accompaniment to any meal (perfect as this song is about food!)
  • Other videos by Iraj have featured cellphone operators, fizzy drinks from the same manufacturer, and, not sure about this one, match manufacturers?

A while after I'd started on and forgotten this post, I noticed quite a bit of product placement in a Pussy Cat Dolls video too, and, in the interest of science, watched a few more to turn up some more such as

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